Malclom Gladwell did a total of three TED Talks, each on completely different topics. The first TED Talk is about creating the perfect spaghetti sauce. In his second TED Talk, he discusses the creation and effects of the Norden Bombsite. He tells the story and analysis of David and Goliath in his third TED Talk.
In all of these TED talks, as well as a chapter from his third published novel, Blink, Gladwell focuses on the theme of taking a closer look at commonly known subjects. He takes the obvious facts and breaks them into smaller, complex ideas and hypotheses. You may see something in a completely different light if you take a closer look at it. Sometimes society can fool us into believing something that subconsciously you find completely false. For example, in Gladwell's first TED Talk, he talks about how most people say that they prefer smooth tomato sauce when asked directly, when in reality they actually subconsciously prefer their tomato sauce chunky. But of course, we are tricked by society to naturally like "the norm" better than what actually appeals more to us.
In daily life, I've experienced multiple examples of this theory. For instance, someone could love pistachio ice cream, but when asked what flavor they prefer in a group of friends, they say chocolate or vanilla naturally because those are universal favorites. Girls with naturally beautiful curly hair are tricked into hating their natural curls because it is not "the norm," so they straiten it everyday.
Malcom Gladwell and his theories interest me because I find reasoning behind human decisions and opinions so intriguing. It's fascinating to discover why people do the things they do, and what previous experiences might affect their reasoning. The subconscious decisions we make are the most important and impactful, and we don't even know that they're even occurring.
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| the cover of Malcolm Gladwell's Blink |
Malcolm Gladwell interview about Blink
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